← Level 6 – Project lead

Lesson 7 of 8 ⏱ 30 minutes Premium

Visitors and Feedback

Find out how many people visit your website, what interests them, and how to use that to make it better.

A boss decides based on data

Your website is live – but does anyone actually visit it? What do they look at? Where did they come from? Analytics answers these questions. Without it, a boss just guesses; with it, a boss knows.

For a kids’ or family website, pick analytics that doesn’t spy: no cookies, no tracking specific people. Good choices:

Show me: setting up GoatCounter

  1. Sign up (with your parents) at goatcounter.com – you’ll pick a name, like hawkseagles.
  2. Add one line to the <head> of every page:
<script data-goatcounter="https://hawkseagles.goatcounter.com/count"
        async src="//gc.zgo.at/count.js"></script>
  1. Done. At hawkseagles.goatcounter.com you can see: number of visits, most-read pages, where people came from, mobile vs. desktop.
💡

Numbers aren’t everything. 20 visits a week on a youth team’s website is a success – that’s almost every parent! Don’t compare yourself to YouTubers; compare yourself to your own last month.

The other half: ask people

Analytics tells you what people do, but not why. That’s what feedback is for:

  1. Add a simple contact option to your website: “Something not working? Something missing? Let me know!” (email, a form, or a guestbook – you already have one!).
  2. Ask 3 people in person: “Try to find X on my website. Tell me out loud what you’re thinking.” And just listen. Don’t defend or jump in – just take notes.

Now it’s your turn 💪

  1. Set up analytics (GoatCounter or similar) and confirm it’s counting – visit your website from your phone and check the stats.
  2. Do a test with 3 people (a parent, a friend, a classmate). For each one, write down: what they looked for, where they got stuck, what they said.
  3. From your notes, pick 3 improvements and write them in LAUNCH.md. Make at least one of them right away.
  4. Check back in your analytics a week later: how many people came? Which page is the most popular?

Check: Analytics is running and counting visits. You’ve written down feedback from 3 people, and one improvement is already live.

What to take away from this lesson